Whitney Wolfe Herd, CEO of Bumble

Whitney Wolfe Herd is CEO and founder of Bumble, which is currently headquartered in Austin, Texas, and employs 70 employees, 85% of which are women. Bumble is an online dating application which primarily gives women, instead of both parties as is customary in other online dating applications, the power to initiate contact with prospective matches. This gives women control over their matches without all those unwanted messages and solicitations that occur in most online dating forums. This is why one of Bumble’s mantra’s is “Make the first move.” Of course, Bumble also has the solution to same-sex dating. In that situation, either person is allowed to initiate contact. But under both instances if the person contacted doesn’t reply in a given time frame, then the match disappears and the contact lost. Thanks to Bumble, women no longer need to wait for the man to ask them out. The proverbial ball is in their court now.

Whitney Wolfe Herd is only 28 years old and recently landed the December 2017 cover of Forbes magazine, landing her on the magazine’s seventh annual “30 Under 30” list, which highlights 600 young innovators, entrepreneurs and leaders in twenty industries who are industry game-changers and leaders who are on the path to achieving notoriety and fortune. Forbes magazine called her “The $1 Billion Queen Bee of Dating Apps.”

In addition to the dating apps, Bumble launched an application in 2016 called Bumble BFF. This application uses the same principles of the Bumble app, such as swiping and matching, but to help find friendship instead of romance. The launch of Bumble BFF has added 1.5 million users since January 2016 to the application.

If that is not enough entrepreneurship for one person, Ms. Herd’s Bumble launched the application, Bumble Bizz, to the all-encompassing “Beehive” of applications. Bumble Bizz is a professional networking and social network designed to follow their “women make the first move” concept. In a recent article on CNNTech, Ms. Herd stated that “a safe space is needed for women who are career networking, just as it is necessary for dating and that solicitation is a real thing that happens on LinkedIn to women.” (O’Brien, S., Oct. 2, 2017; money.cnn.com; “Dating App Bumble Wants to Help You Network” 12-20-2017)

Ms. Herd is an amazing young and exceptionally bright young woman. Even from a young age she became a thinker with a business-oriented mindset. Whitney Wolfe Herd was born and raised in Salt Lake City, Utah and graduated from Southern Methodist University with a major in International Studies. She started her first business for apps at the age of 19 when she formed the Help Us Project making bamboo totes to help those affected by the BP oil spill. She recently wed Michael Herd, a restaurateur who also engages in the oil and gas business, in September 2017 in Positano, Italy and resides with her husband in Austin, Texas.

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