The Golden Touch; how Guilherme Paulus built Brazil’s Travel Empire

Never settling is a proverb that Guilherme Paulus knows well. He was still was working at Casa Farro when Carlos Vicente Cerchiari approached him to help him start another travel agency. Today, CVC Brasil Operadora e Agência de Viagens S.A. (CVC for short) owns and operates over 20 hotels throughout Brazil, has over 30,000 partnerships worldwide, and holds the title of being Latin America’s largest tour operator company, earning over $5.2 billion each year. Read more about Guilherme Paulus at

Guilherme Paulus is always seeking out new ideas, which is expected from someone who was elected Entrepreneur of the year (a title he earned from Isto É magazine in 2017). It is why in spite of its growing success; Mr. Paulus has sold the tour company to start GJP’s group hotel chain.

So who is this man? Business tycoon, social entrepreneur, or both?

Not limited to one concept

In a recent interview, he says, “I always had the vision of not focusing on just one market.”

This mindset led him to acquiring Webjet airlines in 2006 and growing it from one airplane to one of the top three airline companies in Brazil. In 2011 he sold it to Gol Linhas Aereas Inteligentes SA (GOL). In 2017, he built GJP’s first condominium, and is still thinking of new ways to show his fellow Brazilians the beauty of their country. Read more at Wings Journal about Guilherme Paulus.

The importance of people

Guilherme Paulus’ hunger for improvement is fueled by his desire to give back to his community. “I start my day thanking,” he says. “At least 2-3 days a week I am visiting the hotels of GJP… talking to clients, understanding their needs, as well as that of my employees.” In turn, Mr. Paulus has invested approximately $600 million into the hotel sector, which has in turn led to the employment of about 1,900 individuals in CVC.

So what is next for Guilherme Paulus?

“Turning golf into a more popular sport in Brazil,” he says, “and making Brazilians travel more to boutique hotels, where they can have incredible experiences, within the country.”


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