Doe Deere: Innovation Meets Individuality

Doe Deere has begun to establish her ideology on beauty and cosmetics. The founder of Lime Crime, Doe Deere encourages individuality and uniqueness within her company and products as well. With each product as diverse as the person who chooses to wear them, the leading lady of Lime Crime continues establishing a brand of pure innovation.

Doe was born in Russia and raised in New York City. Exposed to diverse culture and self expression, Doe managed to incorporate distinctive elements into her very own cosmetic brand. According to her, beauty is what feels right in the moment. There is no standard of beauty or particular guidelines to follow.

The once small business quickly grew into an empire. Lime Crime was initially created as a DIY channel for Doe on Ebay. She showed users quick and easy tutorials for clever designs. She modeled all her own products. Originally with a heart for sewing, Doe Deere quickly turned to cosmetics after struggling to find diversifying colors.

Lime Crime was launched in 2008. The company was named after Doe’s favorite color. Also the struggle to find vibrant colors appeared to be “a crime” early on. Combining the two names, Doe birthed the company Lime Crime.

The cosmetic brand specializes in bold and vibrant colors. The crulty free products have grown to include vibrant versions of every cosmetic tool and item available. The once scarce colors are now readily available to consumers.

Doe maintains her same ideology. The entrepreneur and founder of Lime Crime usually dedicates time speaking with other small businesses. Offering advice and tips are just a few of Doe Deere’s daily activities.

Meetings and group talks keep Doe very busy. However, the close relationship with her staff allows for an easy and understanding operation. With all hands on deck, Lime Crime is powered by a group of members who all share the same view and perspective on the importance of distinctive designs.

Doe Deere encourages all entrepreneurs to trust their gut. She insists that following her intuition has lead her down a successful path. Her instinctive nature took years to develop but it is now the driving force behind many decision-making factors within her company .

As Doe Deere and Lime Crime continue down a path of success, she remains excited and optimistic about future endeavors. Driven by innovation, Doe is constantly pushing individuality. She believes make up should not cover flaws but it should express you as you are. Lime Crime was designed to do just that. Help others define their ideology of beauty.

Follow her @doedeere


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