Category Archives: Whitney Wolfe Herd

Whitney Wolfe: Presenting a New Social Network

While Bumble has started out as a dating app, the brand as a whole is meant to be a social network for women. Whitney Wolfe has originally come up with the idea for a social network called Merci. This was to be for women to connect with each other in order to share traumatic experiences and encourage each other. However, a business partner wanted Whitney Wolfe to build app for dating. Therefore, she has started off with a dating app that was centered on making sure women had some form of empowerment. This app has come to be called Bumble.

After Bumble, then Whitney Wolfe has formed an extension that was based more on the app that she originally wanted to create. The app was called Bumble BFF. This is one of the most important apps for women because it helps them connect with other women in order to make friends. Given that there are plenty of different women with different desires, it can be more challenging for women to make the right types of friends. BFF is very helpful with connecting women with others they have a lot in common with. Then they can meet and participate with fun activities together.

One thing that people need in this world is friends. Given that online connections is not enough, Whitney Wolfe encourages people who use Bumble BFF to meet with one another and share in some fun activities. Whitney also wants to see people succeed at business. This is one of the reasons that she has built a business extension to Bumble called Bumble Bizz. This is for women who want a business opportunity that is not only going to take them far but is also going to protect them from any type of harassment they would get from usual jobs.

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Whitney Wolfe Herd, CEO of Bumble

Whitney Wolfe Herd is CEO and founder of Bumble, which is currently headquartered in Austin, Texas, and employs 70 employees, 85% of which are women. Bumble is an online dating application which primarily gives women, instead of both parties as is customary in other online dating applications, the power to initiate contact with prospective matches. This gives women control over their matches without all those unwanted messages and solicitations that occur in most online dating forums. This is why one of Bumble’s mantra’s is “Make the first move.” Of course, Bumble also has the solution to same-sex dating. In that situation, either person is allowed to initiate contact. But under both instances if the person contacted doesn’t reply in a given time frame, then the match disappears and the contact lost. Thanks to Bumble, women no longer need to wait for the man to ask them out. The proverbial ball is in their court now.

Whitney Wolfe Herd is only 28 years old and recently landed the December 2017 cover of Forbes magazine, landing her on the magazine’s seventh annual “30 Under 30” list, which highlights 600 young innovators, entrepreneurs and leaders in twenty industries who are industry game-changers and leaders who are on the path to achieving notoriety and fortune. Forbes magazine called her “The $1 Billion Queen Bee of Dating Apps.”

In addition to the dating apps, Bumble launched an application in 2016 called Bumble BFF. This application uses the same principles of the Bumble app, such as swiping and matching, but to help find friendship instead of romance. The launch of Bumble BFF has added 1.5 million users since January 2016 to the application.

If that is not enough entrepreneurship for one person, Ms. Herd’s Bumble launched the application, Bumble Bizz, to the all-encompassing “Beehive” of applications. Bumble Bizz is a professional networking and social network designed to follow their “women make the first move” concept. In a recent article on CNNTech, Ms. Herd stated that “a safe space is needed for women who are career networking, just as it is necessary for dating and that solicitation is a real thing that happens on LinkedIn to women.” (O’Brien, S., Oct. 2, 2017;; “Dating App Bumble Wants to Help You Network” 12-20-2017)

Ms. Herd is an amazing young and exceptionally bright young woman. Even from a young age she became a thinker with a business-oriented mindset. Whitney Wolfe Herd was born and raised in Salt Lake City, Utah and graduated from Southern Methodist University with a major in International Studies. She started her first business for apps at the age of 19 when she formed the Help Us Project making bamboo totes to help those affected by the BP oil spill. She recently wed Michael Herd, a restaurateur who also engages in the oil and gas business, in September 2017 in Positano, Italy and resides with her husband in Austin, Texas.