Category Archives: Cosmetics Industry

Doe Deere: How “The Queen of the Unicorns” Built An Empire

Doe Deere is not your average business woman. She doesn’t put on a suit and head to work with her hair coiffed and the latest in couture fashion. She’s exactly the opposite of anything the business world might classify as normal. However, her unique way makes her an individual who expresses herself with her own style. It doesn’t bother her that she isn’t a “cookie-cutter” business woman. She wants to empower others to be who and what they are without fear.

Who is Deere? Well, she is the founder and CEO of Lime Crime Cosmetics. She believes that makeup should never be boring, and the bolder the color, the better they look. Yes, she is a bit zany, but that’s what makes her so attractive. One day her hair might be pink like cotton candy, and then next day it may be as blue as a blueberry. She loves being able to be different and to use her colorful kingdom to inspire others. See, Deere’s life wasn’t always so glamorous.

Deere was born in Russia. Her parents moved to New York City when she was young. She would stare out at the crowds and see how expressive people in this city were. Coming from Russia that was under communist rule to NYC was a big culture shock. However, she embraced the fact that people were allowed to be what they wanted to be. They could dress how they wanted, and they did their hair the way they wanted. She loved it and wanted to dive headfirst into this world. She didn’t discover makeup until she was at a slumber party at a friend’s house. However, it was then that her love of shimmering colors and glitter came to life. She stated in a recent interview that she looked like a total fool to others, but that night she discovered who she was.

Today, Deere runs Lime Crime with her husband by her side. Business meetings may have a bit of a bizarre feel to zoom. Guests are greeted with a 6-foot tall lipstick and her ceilings have puffy white clouds amongst a vivid blue sky. Okay, so it’s not the average boardroom, but what else would anyone expect from “The Queen of the Unicorns?” Deere is sweet, caring, and hard working. Don’t mistake her cotton candy hair for someone who is childlike. Though she is expressive, she is a shrewd business woman. How else could she build such an empire in such a short amount of time?

Follow Deere @doedeere

Doe Deere’s Tips For Looking Good

There is nothing that Doe Deere preaches that she doesn’t practice herself when it comes to makeup and dress-style. Day to day, she has made a number of decisions, changes and improvements for makeup while offering incredible tips and advice to her customers and fans. And some of the tips include rules that she says are better when they are broken. Some of these rules are described below.

1. Wearing Bold Eye With Bold Lip

Doe Deere knows the pitfalls of wearing dull eye makeup and shadow. Coupled with light colored lips she says will make anyone look uninteresting for any event or occasion. What she suggests is to make a bold move by choosing bold colors for eyes and lips. This way, people with penchant to styling can stand out in the crowd. It isn’t easy to choose the color but with a little attention to detail, one can match the right color with the right combination of outfit and accessories. Doe Deere’s videos are in the top quartile in the makeup industry because of her unconventional tips like these when it comes to eye makeup. Most of her videos have achieved great ratings in the past two years also because her tips are unique.

2. Using Too Many Colors

One of the biggest notion in the makeup industry is to use the same color for everything from head to toe. According to Doe Deere, this move is as boring as it can get. The excuse people give for using the same color is to look simple. But Doe Deere has different ideas. She suggests her customers to use various color for makeup and dresses as long as they compliment one another. This also means using different shade combination and there is no color combination that is too unpleasant.

3. Using Too Many Patterns

People should be using variety of patterns while styling, says Doe Deere. There is always some way to make things better and this tip is one of them. It is that extra little thing that makes the difference between a makeup experts and novice user. Not using different patterns isn’t that interesting but make sure to commit to what you are doing with the various patterns. Decide what accessory goes well with a particular outfit and shoes. Focus on it after imagining what it will be in the end. Force that look into reality and learn to add more patterns the next time.

When it comes to makeup and style, you must do what others won’t, so you can be the next fashion icon and others will follow. Doing everything that Doe Deere offers as advice will take care of the grooming part. Work smarter, think faster than others by a significant factor. Listen to ideas and guidelines to wearing makeup from an expert like Doe Deere.

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