A Review Of Luiz Carlos Trabuco Cappi’s Success At Bradesco

In the recent past, Bradesco’s Luiz Carlos Trabuco Cappi was named as Brazil’s Entrepreneur of the Year in Finance. This announcement came few years after the executive leader had enjoyed a successful stint at Bradesco. In 2005, Bradesco completed its successful acquisition of the HSBC in Brazil. The acquisition was valued at $5.2 billion. Notably, this purchase helped Bradesco to maintain its leadership position in the competitive Brazilian banking industry.

With the acquisition of HSBC, Luiz Carlos had reignited a stiff competition between Bradesco and Itau Bank. Presently, Bradesco enjoys leadership in various business segments, including having the highest total invested funds, largest branch network, and the highest number of account holders. Moreover, Bradesco has managed to enhance its assets, loans granted, and deposits.

Luiz Carlos Trabuco Cappi has rendered his services as the president of Bradesco since March 2009. He took over the leadership of the company with the objective of transforming the business and improving its operations after losing its spot as Brazil’s leading financial institution. Bradesco had slipped into the second position after Itau Unibanco took the pole position in the industry. Bradesco has played a pivotal role in developing and introducing innovative products and services in the industry. To this end, the company has managed to dominate the country’s banking industry for a long time.

As the new president, Luiz Carlos Trabuco Cappi did not focus much on returning Bradesco at the number one spot, but rather on solidifying the company’s control in the various municipalities that are under its control. This strategy ensured that Itau Unibanco did not encroach further in its market segment. This way, the transformative leader zeroed in on improving the company’s customer service with the view of achieving the best customer satisfaction ratings in the industry. Within a short period, Luiz Carlos Trabuco Cappi succeeded in achieving this objective.

During the announcement of the acquisition, Luiz Carlos Trabuco Cappi noted the significance of the purchase. He said that the purchase had helped the company to make a huge leap in growth. He went on to say that it would have taken them over six years to achieve this objective through natural growth. The success of the transaction has earned Luiz Carlos Trabuco Cappi admiration from different experts.

Luiz Carlos Trabuco Cappi is a renowned Brazilian corporate leader. The entrepreneur was born in Marilia in 1951. He pursued his primary education in the region before moving to the city of Sao Paulo. In the city, Luiz joined the University of Sao Paulo where he graduated with a bachelor’s degree from its faculty of philosophy, science, and letters.

Luiz Carlos joined Bradesco in 1969. He worked in junior levels before climbing the corporate ladder to serve on its management. Trabuco worked on his personal skills and business strategies for purpose of enhancing the company’s goals. His achievements caught the eyes of different leaders in the corporation. In 2003, Luiz embarked on his journey of becoming the president of Bradesco.

Following his success in the insurance industry, Luiz Carlos Trabuco Cappi was presented with the Insurance Personality of the year. He has vast experience in the banking and insurance industries. Trabuco is the fourth president of Bradesco. The company has been in operation for over six decades. The other presidents are the founder of the company, Amador Aguiar, Marcio Cypriano and the present chairperson of the board, Lazaro Brandao. Lazaro is credited for nominating Trabuco for the job.

Experts believe that Trabuco and Amador share similar styles. Luiz loves discreet suits, uses measured words and does not show his wealth. According to market estimates, Luiz Carlos Trabuco Cappi is expected to have a compensation package of $1 million per month. This salary includes bonuses and wages.

Learn more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html

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